Last modified: 23 Jul 2024 10:43
None.
| Study Type | Postgraduate | Level | 5 |
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| Term | First Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
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This module re-considers the broader context of digital, reinforcing the link between strategy and tactics by developing insight and understanding into the actions of organisations in terms of responding to marketplace disruption or disruption by design. o Traditional Models of Markets and Value o The Network Economy and the Prosumera o Digital Thought leaders and their ideas o Disruptive Thinking New Technologies and New Business Models o Disruption and Market Value o Persuasive Pitching
| Assessment Type | Summative | Weighting | 40 | |
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 60 | |
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| Knowledge Level | Thinking Skill | Outcome |
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | ||
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| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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| Knowledge Level | Thinking Skill | Outcome |
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| Factual | Remember | Not Available |
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