Online Business Studies 2023-2024

This short course is designed to enable the candidate to develop a broad knowledge and understanding of the skills and practices which will be needed to establish, develop and maintain a business as a self-employed person.

Delivered by the University’s experienced Staff Development team, the programme addresses leadership in three overlapping levels. At the core, foundational level, is personal leadership: understanding your own behaviours and actions, and what leadership means for you. Next is how you lead in relation to others; how you communicate, interact, direct and influence to build your team. The outer level is leadership in a wider context, taking an organisational view on how your role as a leader can support the achievement of your team through motivating and engaging them to succeed.

All research is underpinned by ontological and epistemological assumptions of some form. The choice of research philosophy is an important step in the research development process. On completion of this course, students will be able to critically reflect on the foundations of research styles and be able to identify and justify an appropriate research design and theoretical approach for their own project, which will enable them to conduct academically rigorous research. This course bridges the gap between the master’s level research skills and the doctoral level.

This course bridges the gap between master’s level research skills and the doctoral level. The course examines the issues involved in designing and conducting research in a business area. The course examines a variety of research philosophies and methodological approaches commonly applied with business research as well as the skills required to conduct in-depth critical and systematic literature review. It utilises a research orientated set of readings and examples. The course will also be of interest to those undertaking a professional or work-based doctoral project such as a DBA.

Future Thinking investigates the international, economic and business environments in which modern day businesses and policymakers have to operate.

This module will focus on five main themes:

• The Futurist’s Toolkit
• Consumer Decision Making and Industry Analytics
• Understanding the Dynamics and Interdependence of National and Global Economies
• Technological and Societal Trends
• Future Fore-sighting Techniques for Spotting and Evaluating Future Trends 

This course examines the main aspects of fixed income analysis. We start with an overview of the main fixed income assets, including: government securities, corporate instruments and asset-backed securities. We then discuss the main types of risk encountered by fixed income investors. Special attention is given to interest rate risk, which is a fundamental concept in fixed income analysis. We derive the main measures of interest rate risk and learn how to interpret these measures. In addition, we investigate theoretical aspects of interest rates and study theories that aim to explain the shape of the term structure of interest rates and its dynamics over time. We also study credit risk, its relation to corporate bonds and methods used by rating agencies to evaluate that risk. Finally, we discuss selected aspects of bond portfolio management such as portfolio immunisation and we consider how interest rate derivatives can be used in this process.

This module explores how to motivate, manage and lead people through nurturing and building high performance teams.

This module will focus on five main themes:

• People, Personality and Performance
• Coaching Models
• Performance Management
• Appraisal and Mentoring
• Coaching in Practice 

Future Thinking investigates the international, economic and business environments in which modern day businesses and policymakers have to operate.

This module will focus on five main themes:

• The Futurist’s Toolkit
• Consumer Decision Making and Industry Analytics
• Understanding the Dynamics and Interdependence of National and Global Economies
• Technological and Societal Trends
• Future Fore-sighting Techniques for Spotting and Evaluating Future Trends 

This course examines the main aspects of fixed income analysis. We start with an overview of the main fixed income assets, including: government securities, corporate instruments and asset-backed securities. We then discuss the main types of risk encountered by fixed income investors. Special attention is given to interest rate risk, which is a fundamental concept in fixed income analysis. We derive the main measures of interest rate risk and learn how to interpret these measures. In addition, we investigate theoretical aspects of interest rates and study theories that aim to explain the shape of the term structure of interest rates and its dynamics over time. We also study credit risk, its relation to corporate bonds and methods used by rating agencies to evaluate that risk. Finally, we discuss selected aspects of bond portfolio management such as portfolio immunisation and we consider how interest rate derivatives can be used in this process.

This module explores how to motivate, manage and lead people through nurturing and building high performance teams.

This module will focus on five main themes:

• People, Personality and Performance
• Coaching Models
• Performance Management
• Appraisal and Mentoring
• Coaching in Practice 

The course teaches you the different regulations in the financial system. We first go into detail on the main current banking standards: the Basel standards. Within the standards, we will look at credit, market and operational risks measures. We shall see how they impact the commercial or risk policy of a bank, alongside its impact on the day-to-day work of front officers, such as the loan officer. We then consider the financial market to understand the main regulation: MIFID.

This module explores how to motivate, manage and lead people through nurturing and building high performance teams.

This module will focus on five main themes:

• People, Personality and Performance
• Coaching Models
• Performance Management
• Appraisal and Mentoring
• Coaching in Practice 

This course examines the main aspects of fixed income analysis. We start with an overview of the main fixed income assets, including: government securities, corporate instruments and asset-backed securities. We then discuss the main types of risk encountered by fixed income investors. Special attention is given to interest rate risk, which is a fundamental concept in fixed income analysis. We derive the main measures of interest rate risk and learn how to interpret these measures. In addition, we investigate theoretical aspects of interest rates and study theories that aim to explain the shape of the term structure of interest rates and its dynamics over time. We also study credit risk, its relation to corporate bonds and methods used by rating agencies to evaluate that risk. Finally, we discuss selected aspects of bond portfolio management such as portfolio immunisation and we consider how interest rate derivatives can be used in this process.

This course is about business model innovation and the development of new business propositions. This course is directed at anyone keen to enhance their knowledge of the tools, techniques and models used by successful business developers. It will be especially useful for those of you who are interested in strengthening your skills for identifying and evaluating business opportunities. You shall be introduced to a diverse range of ways to innovate effectively. You will explore what is meant by innovation, learning the different types and forms it can take and applying these to business environments. You shall learn new ways of thinking which will be supported by a variety of tools designed to encourage new outlooks and approaches to business. You will look at Value Propositions and Business Models, developing the skills and expertise to initiate, develop and sell a strong business proposal. Throughout the course there will be opportunities to apply what you are learning to a business or market meaning you will gain valuable insights and carry these into your own business ventures. In an ever-changing world it is difficult for new or established businesses to remain sustainable. To attract and retain customers organisations need to be forward thinking, flexible and versatile. You will explore the best ways to create a robust business model that can withstand change and succeed. Increasingly, the ability to “innovate” can be the key to an organisation’s ability to survive. This course will give you the tools to, not only survive but thrive in business.

“The only constant is change” has become something of a cliché, but it effectively captures the often daily reality for organisations and individuals where change is ever present. Organisations exist in dynamic environments that present constant challenges whether in relation to global economic and political developments, changes in competitor behaviour and consumer demands, developments in technologies, or changes in legislation. Likewise, for you as an individual, developments in aspects of your personal and professional life will often require you to change. This might mean acquiring new knowledge, skills and approaches, especially in relation to your employability and career. By understanding more about the context and dynamics of change as well as the differing interpretations and reactions to change, you will be in a better position personally and professionally. An ability to recognise why there may be resistance to change will enable you to develop practical actions that can effectively facilitate and lead it. In an ever-evolving world, where change is rapid and constant, the capacity to navigate and implement change successfully can be crucial to your business’ survival.

In this course, you will investigate the underlying theories that underpin the popular views about leadership, and discover why understanding your own leadership style, competency and behaviour is the key to encouraging followership. Throughout the course, you will gain a greater knowledge of your own leadership behaviours and capabilities in the context of your cultural and professional environment. You will carry out an analysis of your personality and leadership type before working to complete an online leadership simulation, the Everest Challenge, which requires you to plan and execute a survival strategy, using limited resources to overcome challenges. You will then explore a range of leadership case studies to explore how and why different decisions are made depending on situation, context and past experience. Towards the end of the course, you will consider your own professional development and look at future business trends.

This course will provide you with the tools and techniques to excel at leading and managing projects. From establishing what projects are to exploring the development of project management, you will gain insights into the organisation of and approaches to projects. Leading and Managing Projects will show you how to identify types of projects, and help you break down a project to ensure you address all the vital elements involved. You will be introduced to different strategies and equipped with a number of frameworks to plan and execute a successful project while enhancing your understanding of what project management involves. By identifying challenges and seeking solutions, from planning to the project end, you will apply your learning to real life scenarios and reflect on personal experience, thinking about how you can take your new knowledge and skills into your professional context.

In an ever-changing world, it is difficult for new or established businesses to remain sustainable. This course is going to explore some invaluable tools and techniques to help you develop strategies to give your business a competitive advantage. You will all come from very different backgrounds and have widely varying experiences. Irrespective of your own background or your career, you need to understand how to manage in an organisation where a collection of people pursue a common goal strategically. While you might be familiar with some strategic perspectives, this course will pursue the concepts in more depth as we view strategy as an iterative process through time. All forms of strategic thinking and decision making are influenced by a combination of internal and external factors and take place in dynamic contexts. This is the idea of dynamic strategy: to constantly learn and reinvent in response to an everchanging environment. By exploring strategy and practice in this way, this course will enable you to effectively operate in a rapidly developing, and increasingly varied modern business world.

The focus of this course is on teamwork in employing organisations, the issues we’ll cover - the principles of effective team performance, team leadership, team participation - are applicable to team activities in most types of setting. In work organisations, teams and team working has long featured in discussions and research about the effective design of work and jobs and the factors associated with high performance in teams.

Writing insightful reports that both engage and persuade the reader is a key skill. In a finance setting this is not just about the words but also careful use of well communicated numbers. The aim of this course is for you to produce a 5,000 word report using appropriate communication devise (graphs, tables) to evaluate critically a corporate finance situation of your choosing. The result should demonstrate your research, thinking, presentation and organisational skills.

This module focuses on marketing theoretical concepts and their practical application. We will discuss and analyse the marketing strategic planning approaches and their relevance for large and small businesses. We will look into the marketing strategic planning and control processes which will enable the students to build an insider understanding of decision-making processes, issues faced in varied organisational settings in a dynamic and challenging, high velocity post pandemic environment.

This course provides an opportunity to explore and develop an understanding of your own ladership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

This module investigates the concept of the business model and how and why organisations need to regularly challenge the way in which they do business in order to remain relevant and competitive.

This module will focus on five main themes:

• The Business Module and its Component Parts
• The Ten Types of Innovation
• Business Model Patterns
• Disruptive Thinking
• Testing and Evaluating New Business Models

The concepts of change have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers. Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.

This module will focus on five main themes:

• The Dimensions of Change

• Change Models

• Frameworks for Managing Change

• Measuring Success

• Sustaining Change

This course is about business model innovation and the development of new business propositions. This course is directed at anyone keen to enhance their knowledge of the tools, techniques and models used by successful business developers. It will be especially useful for those of you who are interested in strengthening your skills for identifying and evaluating business opportunities. You shall be introduced to a diverse range of ways to innovate effectively. You will explore what is meant by innovation, learning the different types and forms it can take and applying these to business environments. You shall learn new ways of thinking which will be supported by a variety of tools designed to encourage new outlooks and approaches to business. You will look at Value Propositions and Business Models, developing the skills and expertise to initiate, develop and sell a strong business proposal. Throughout the course there will be opportunities to apply what you are learning to a business or market meaning you will gain valuable insights and carry these into your own business ventures. In an ever-changing world it is difficult for new or established businesses to remain sustainable. To attract and retain customers organisations need to be forward thinking, flexible and versatile. You will explore the best ways to create a robust business model that can withstand change and succeed. Increasingly, the ability to “innovate” can be the key to an organisation’s ability to survive. This course will give you the tools to, not only survive but thrive in business.

“The only constant is change” has become something of a cliché, but it effectively captures the often daily reality for organisations and individuals where change is ever present. Organisations exist in dynamic environments that present constant challenges whether in relation to global economic and political developments, changes in competitor behaviour and consumer demands, developments in technologies, or changes in legislation. Likewise, for you as an individual, developments in aspects of your personal and professional life will often require you to change. This might mean acquiring new knowledge, skills and approaches, especially in relation to your employability and career. By understanding more about the context and dynamics of change as well as the differing interpretations and reactions to change, you will be in a better position personally and professionally. An ability to recognise why there may be resistance to change will enable you to develop practical actions that can effectively facilitate and lead it. In an ever-evolving world, where change is rapid and constant, the capacity to navigate and implement change successfully can be crucial to your business’ survival.

In this course, you will investigate the underlying theories that underpin the popular views about leadership, and discover why understanding your own leadership style, competency and behaviour is the key to encouraging followership. Throughout the course, you will gain a greater knowledge of your own leadership behaviours and capabilities in the context of your cultural and professional environment. You will carry out an analysis of your personality and leadership type before working to complete an online leadership simulation, the Everest Challenge, which requires you to plan and execute a survival strategy, using limited resources to overcome challenges. You will then explore a range of leadership case studies to explore how and why different decisions are made depending on situation, context and past experience. Towards the end of the course, you will consider your own professional development and look at future business trends.

This course will provide you with the tools and techniques to excel at leading and managing projects. From establishing what projects are to exploring the development of project management, you will gain insights into the organisation of and approaches to projects. Leading and Managing Projects will show you how to identify types of projects, and help you break down a project to ensure you address all the vital elements involved. You will be introduced to different strategies and equipped with a number of frameworks to plan and execute a successful project while enhancing your understanding of what project management involves. By identifying challenges and seeking solutions, from planning to the project end, you will apply your learning to real life scenarios and reflect on personal experience, thinking about how you can take your new knowledge and skills into your professional context.

In an ever-changing world, it is difficult for new or established businesses to remain sustainable. This course is going to explore some invaluable tools and techniques to help you develop strategies to give your business a competitive advantage. You will all come from very different backgrounds and have widely varying experiences. Irrespective of your own background or your career, you need to understand how to manage in an organisation where a collection of people pursue a common goal strategically. While you might be familiar with some strategic perspectives, this course will pursue the concepts in more depth as we view strategy as an iterative process through time. All forms of strategic thinking and decision making are influenced by a combination of internal and external factors and take place in dynamic contexts. This is the idea of dynamic strategy: to constantly learn and reinvent in response to an everchanging environment. By exploring strategy and practice in this way, this course will enable you to effectively operate in a rapidly developing, and increasingly varied modern business world.

The focus of this course is on teamwork in employing organisations, the issues we’ll cover - the principles of effective team performance, team leadership, team participation - are applicable to team activities in most types of setting. In work organisations, teams and team working has long featured in discussions and research about the effective design of work and jobs and the factors associated with high performance in teams.

The focus of this module is not on personnel but on processes. The application of processes, methods, knowledge and skills enables us to achieve our objectives.

This module will focus on five main themes:

• Planning for Success

• Work Breakdown

• Estimation: Time, Resources and Cost

• Scheduling

• Project Delivery and Evaluation

This module focuses on marketing theoretical concepts and their practical application. We will discuss and analyse the marketing strategic planning approaches and their relevance for large and small businesses. We will look into the marketing strategic planning and control processes which will enable the students to build an insider understanding of decision-making processes, issues faced in varied organisational settings in a dynamic and challenging, high velocity post pandemic environment.

This module focuses on marketing theoretical concepts and their practical application. We will discuss and analyse the marketing strategic planning approaches and their relevance for large and small businesses. We will look into the marketing strategic planning and control processes which will enable the students to build an insider understanding of decision-making processes, issues faced in varied organisational settings in a dynamic and challenging, high velocity post pandemic environment.

This course is about business model innovation and the development of new business propositions. This course is directed at anyone keen to enhance their knowledge of the tools, techniques and models used by successful business developers. It will be especially useful for those of you who are interested in strengthening your skills for identifying and evaluating business opportunities. You shall be introduced to a diverse range of ways to innovate effectively. You will explore what is meant by innovation, learning the different types and forms it can take and applying these to business environments. You shall learn new ways of thinking which will be supported by a variety of tools designed to encourage new outlooks and approaches to business. You will look at Value Propositions and Business Models, developing the skills and expertise to initiate, develop and sell a strong business proposal. Throughout the course there will be opportunities to apply what you are learning to a business or market meaning you will gain valuable insights and carry these into your own business ventures. In an ever-changing world it is difficult for new or established businesses to remain sustainable. To attract and retain customers organisations need to be forward thinking, flexible and versatile. You will explore the best ways to create a robust business model that can withstand change and succeed. Increasingly, the ability to “innovate” can be the key to an organisation’s ability to survive. This course will give you the tools to, not only survive but thrive in business.

“The only constant is change” has become something of a cliché, but it effectively captures the often daily reality for organisations and individuals where change is ever present. Organisations exist in dynamic environments that present constant challenges whether in relation to global economic and political developments, changes in competitor behaviour and consumer demands, developments in technologies, or changes in legislation. Likewise, for you as an individual, developments in aspects of your personal and professional life will often require you to change. This might mean acquiring new knowledge, skills and approaches, especially in relation to your employability and career. By understanding more about the context and dynamics of change as well as the differing interpretations and reactions to change, you will be in a better position personally and professionally. An ability to recognise why there may be resistance to change will enable you to develop practical actions that can effectively facilitate and lead it. In an ever-evolving world, where change is rapid and constant, the capacity to navigate and implement change successfully can be crucial to your business’ survival.

In this course, you will investigate the underlying theories that underpin the popular views about leadership, and discover why understanding your own leadership style, competency and behaviour is the key to encouraging followership. Throughout the course, you will gain a greater knowledge of your own leadership behaviours and capabilities in the context of your cultural and professional environment. You will carry out an analysis of your personality and leadership type before working to complete an online leadership simulation, the Everest Challenge, which requires you to plan and execute a survival strategy, using limited resources to overcome challenges. You will then explore a range of leadership case studies to explore how and why different decisions are made depending on situation, context and past experience. Towards the end of the course, you will consider your own professional development and look at future business trends.

This course will provide you with the tools and techniques to excel at leading and managing projects. From establishing what projects are to exploring the development of project management, you will gain insights into the organisation of and approaches to projects. Leading and Managing Projects will show you how to identify types of projects, and help you break down a project to ensure you address all the vital elements involved. You will be introduced to different strategies and equipped with a number of frameworks to plan and execute a successful project while enhancing your understanding of what project management involves. By identifying challenges and seeking solutions, from planning to the project end, you will apply your learning to real life scenarios and reflect on personal experience, thinking about how you can take your new knowledge and skills into your professional context.

In an ever-changing world, it is difficult for new or established businesses to remain sustainable. This course is going to explore some invaluable tools and techniques to help you develop strategies to give your business a competitive advantage. You will all come from very different backgrounds and have widely varying experiences. Irrespective of your own background or your career, you need to understand how to manage in an organisation where a collection of people pursue a common goal strategically. While you might be familiar with some strategic perspectives, this course will pursue the concepts in more depth as we view strategy as an iterative process through time. All forms of strategic thinking and decision making are influenced by a combination of internal and external factors and take place in dynamic contexts. This is the idea of dynamic strategy: to constantly learn and reinvent in response to an everchanging environment. By exploring strategy and practice in this way, this course will enable you to effectively operate in a rapidly developing, and increasingly varied modern business world.

The focus of this course is on teamwork in employing organisations, the issues we’ll cover - the principles of effective team performance, team leadership, team participation - are applicable to team activities in most types of setting. In work organisations, teams and team working has long featured in discussions and research about the effective design of work and jobs and the factors associated with high performance in teams.

This module focuses on marketing theoretical concepts and their practical application. We will discuss and analyse the marketing strategic planning approaches and their relevance for large and small businesses. We will look into the marketing strategic planning and control processes which will enable the students to build an insider understanding of decision-making processes, issues faced in varied organisational settings in a dynamic and challenging, high velocity post pandemic environment.

This course provides an opportunity to explore and develop an understanding of your own ladership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

This module investigates the concept of the business model and how and why organisations need to regularly challenge the way in which they do business in order to remain relevant and competitive.

This module will focus on five main themes:

• The Business Module and its Component Parts
• The Ten Types of Innovation
• Business Model Patterns
• Disruptive Thinking
• Testing and Evaluating New Business Models

The focus of this module is not on personnel but on processes. The application of processes, methods, knowledge and skills enables us to achieve our objectives.

This module will focus on five main themes:

• Planning for Success

• Work Breakdown

• Estimation: Time, Resources and Cost

• Scheduling

• Project Delivery and Evaluation

This course is about business model innovation and the development of new business propositions. This course is directed at anyone keen to enhance their knowledge of the tools, techniques and models used by successful business developers. It will be especially useful for those of you who are interested in strengthening your skills for identifying and evaluating business opportunities. You shall be introduced to a diverse range of ways to innovate effectively. You will explore what is meant by innovation, learning the different types and forms it can take and applying these to business environments. You shall learn new ways of thinking which will be supported by a variety of tools designed to encourage new outlooks and approaches to business. You will look at Value Propositions and Business Models, developing the skills and expertise to initiate, develop and sell a strong business proposal. Throughout the course there will be opportunities to apply what you are learning to a business or market meaning you will gain valuable insights and carry these into your own business ventures. In an ever-changing world it is difficult for new or established businesses to remain sustainable. To attract and retain customers organisations need to be forward thinking, flexible and versatile. You will explore the best ways to create a robust business model that can withstand change and succeed. Increasingly, the ability to “innovate” can be the key to an organisation’s ability to survive. This course will give you the tools to, not only survive but thrive in business.

“The only constant is change” has become something of a cliché, but it effectively captures the often daily reality for organisations and individuals where change is ever present. Organisations exist in dynamic environments that present constant challenges whether in relation to global economic and political developments, changes in competitor behaviour and consumer demands, developments in technologies, or changes in legislation. Likewise, for you as an individual, developments in aspects of your personal and professional life will often require you to change. This might mean acquiring new knowledge, skills and approaches, especially in relation to your employability and career. By understanding more about the context and dynamics of change as well as the differing interpretations and reactions to change, you will be in a better position personally and professionally. An ability to recognise why there may be resistance to change will enable you to develop practical actions that can effectively facilitate and lead it. In an ever-evolving world, where change is rapid and constant, the capacity to navigate and implement change successfully can be crucial to your business’ survival.

In this course, you will investigate the underlying theories that underpin the popular views about leadership, and discover why understanding your own leadership style, competency and behaviour is the key to encouraging followership. Throughout the course, you will gain a greater knowledge of your own leadership behaviours and capabilities in the context of your cultural and professional environment. You will carry out an analysis of your personality and leadership type before working to complete an online leadership simulation, the Everest Challenge, which requires you to plan and execute a survival strategy, using limited resources to overcome challenges. You will then explore a range of leadership case studies to explore how and why different decisions are made depending on situation, context and past experience. Towards the end of the course, you will consider your own professional development and look at future business trends.

This course will provide you with the tools and techniques to excel at leading and managing projects. From establishing what projects are to exploring the development of project management, you will gain insights into the organisation of and approaches to projects. Leading and Managing Projects will show you how to identify types of projects, and help you break down a project to ensure you address all the vital elements involved. You will be introduced to different strategies and equipped with a number of frameworks to plan and execute a successful project while enhancing your understanding of what project management involves. By identifying challenges and seeking solutions, from planning to the project end, you will apply your learning to real life scenarios and reflect on personal experience, thinking about how you can take your new knowledge and skills into your professional context.

In an ever-changing world, it is difficult for new or established businesses to remain sustainable. This course is going to explore some invaluable tools and techniques to help you develop strategies to give your business a competitive advantage. You will all come from very different backgrounds and have widely varying experiences. Irrespective of your own background or your career, you need to understand how to manage in an organisation where a collection of people pursue a common goal strategically. While you might be familiar with some strategic perspectives, this course will pursue the concepts in more depth as we view strategy as an iterative process through time. All forms of strategic thinking and decision making are influenced by a combination of internal and external factors and take place in dynamic contexts. This is the idea of dynamic strategy: to constantly learn and reinvent in response to an everchanging environment. By exploring strategy and practice in this way, this course will enable you to effectively operate in a rapidly developing, and increasingly varied modern business world.

The focus of this course is on teamwork in employing organisations, the issues we’ll cover - the principles of effective team performance, team leadership, team participation - are applicable to team activities in most types of setting. In work organisations, teams and team working has long featured in discussions and research about the effective design of work and jobs and the factors associated with high performance in teams.

This module investigates the theories, concepts and techniques of investigation that are essential for analysis of where the organisation is, where it wants to be and how it will get there.

This module will focus on five main themes:

• Planned versus emergent strategy

• Strategy Tools

• Strategy and Competition

• Implementation

• Re-thinking Markets: Blue Oceans and White Spaces

This module focuses on marketing theoretical concepts and their practical application. We will discuss and analyse the marketing strategic planning approaches and their relevance for large and small businesses. We will look into the marketing strategic planning and control processes which will enable the students to build an insider understanding of decision-making processes, issues faced in varied organisational settings in a dynamic and challenging, high velocity post pandemic environment.