Last modified: 23 Jul 2024 10:43
This module investigates the theories, concepts and techniques of investigation that are essential for analysis of where the organisation is, where it wants to be and how it will get there.
This module will focus on five main themes:
Planned versus emergent strategy
Strategy Tools
Strategy and Competition
Implementation
Re-thinking Markets: Blue Oceans and White Spaces
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This module investigates the theories, concepts and techniques of investigation that are essential for analysis of where the organisation is, where it wants to be and how it will get there.
This module will focus on five main themes:
Planned versus emergent strategy
Strategy Tools
Strategy and Competition
Implementation
Re-thinking Markets: Blue Oceans and White Spaces
| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | 8 | Feedback Weeks | 11 | |
| Feedback |
Word Count: 3,000 Tutors will provide written feedbacks to students on Myaberdeen after the marking is finished. |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Conduct a comprehensive and relevant strategic analysis. |
| Conceptual | Apply | Effectively utilise a range of analytical techniques to identify possible strategic options. |
| Procedural | Analyse | Formulate a viable organisational strategy through a critical strategic management process. |
| Assessment Type | Summative | Weighting | 30 | |
|---|---|---|---|---|
| Assessment Weeks | 8 | Feedback Weeks | 11 | |
| Feedback |
Tutors will provide written feedbacks to students on Myaberdeen after the marking is finished. |
Word Count | 1500 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Understand the complexity of the roles of culture and leadership in strategic management. |
| Conceptual | Understand | Demonstrate a critical understanding of processes of organisational and strategic change. |
| Conceptual | Understand | Demonstrate a critical understanding of different approaches to the dynamics of strategy. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Word Count: 5,000 Tutors will provide written feedback to students on Myaberdeen after the marking is finished. |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
|
|
||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Conduct a comprehensive and relevant strategic analysis. |
| Conceptual | Apply | Effectively utilise a range of analytical techniques to identify possible strategic options. |
| Procedural | Analyse | Formulate a viable organisational strategy through a critical strategic management process. |
| Conceptual | Understand | Understand the complexity of the roles of culture and leadership in strategic management. |
| Conceptual | Understand | Demonstrate a critical understanding of different approaches to the dynamics of strategy. |
| Conceptual | Understand | Demonstrate a critical understanding of processes of organisational and strategic change. |
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