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BU5586: DIGITAL STRATEGY AND DIGITAL ASSETS (2022-2023)

Last modified: 31 Jul 2023 11:19


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Miss Cherie Connon

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This module provides insight and understanding into fundamental elements of digital strategy for different types/sizes of business:

  • Digital Strategy Development
  • Developing Marketing Personas for the Web
  • Routes to Market
  • Structure and Usability
  • Multi Device Strategy [Mobile]
  • Actionable Analytics
  • Website Specification
  • Supplier Evaluation and Selection

Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Report: Individual

Assessment Type Summative Weighting 40
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Class Test

Assessment Type Summative Weighting 10
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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2x Reflective Reviews

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Oral Presentation: Individual

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Project Plan, Summary or Abstract

Assessment Type Summative Weighting 10
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Re-submission of failed elements

Assessment Type Summative Weighting
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
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