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  6. IB571A: Strategic Marketing and Sales

IB571A: STRATEGIC MARKETING AND SALES (2020-2021)

Last modified: 05 Aug 2021 13:04


Course Overview

This module investigates how companies operating across a range of sectors identify and prioritise opportunities in the marketplace through the delivery of compelling value propositions.

This module will focus on five main themes:

  • Research and Understanding Customers
  • Segmenting, Targeting and Positions Markets
  • Developing and Establishing Sales Relationships
  • Routes to Market and the Sales Pipeline
  • Implementation and Control

 

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • School Administratio Cherie Connon

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This module investigates how companies operating across a range of sectors identify and prioritise opportunities in the marketplace through the delivery of compelling value propositions.

This module will focus on five main themes:

  • Research and Understanding Customers
  • Segmenting, Targeting and Positions Markets
  • Developing and Establishing Sales Relationships
  • Routes to Market and the Sales Pipeline
  • Implementation and Control

 


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Reflective Report

Assessment Type Summative Weighting 50
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Assessment Type Summative Weighting 50
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.
 

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