Last modified: 05 Aug 2021 13:04
None.
| Study Type | Postgraduate | Level | 5 |
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| Term | First Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This module provides insight and understanding into fundamental elements of digital strategy for different types/sizes of business: o Digital Strategy Development o Developing Marketing Personas for the Web o Routes to Market o Structure and Usability o Multi Device Strategy [Mobile] o Actionable Analytics o Website Specification o Supplier Evaluation and Selection
| Assessment Type | Summative | Weighting | 40 | |
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| Assessment Weeks | Feedback Weeks | |||
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| Assessment Type | Summative | Weighting | 10 | |
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 20 | |
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| Assessment Weeks | Feedback Weeks | |||
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 10 | |
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| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 20 | |
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| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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There are no assessments for this course.
| Knowledge Level | Thinking Skill | Outcome |
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| Factual | Remember | NOT AVAILABLE |
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