Last modified: 23 Jul 2024 10:43
This course is about business model innovation and the development of new business propositions. This course is directed at anyone keen to enhance their knowledge of the tools, techniques and models used by successful business developers. It will be especially useful for those of you who are interested in strengthening your skills for identifying and evaluating business opportunities. You shall be introduced to a diverse range of ways to innovate effectively. You will explore what is meant by innovation, learning the different types and forms it can take and applying these to business environments. You shall learn new ways of thinking which will be supported by a variety of tools designed to encourage new outlooks and approaches to business. You will look at Value Propositions and Business Models, developing the skills and expertise to initiate, develop and sell a strong business proposal. Throughout the course there will be opportunities to apply what you are learning to a business or market meaning you will gain valuable insights and carry these into your own business ventures. In an ever-changing world it is difficult for new or established businesses to remain sustainable. To attract and retain customers organisations need to be forward thinking, flexible and versatile. You will explore the best ways to create a robust business model that can withstand change and succeed. Increasingly, the ability to “innovate” can be the key to an organisation’s ability to survive. This course will give you the tools to, not only survive but thrive in business.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This course is about business model innovation and the development of new business propositions. This course is directed at anyone keen to enhance their knowledge of the tools, techniques and models used by successful business developers. It will be especially useful for those of you who are interested in strengthening your skills for identifying and evaluating business opportunities. You shall be introduced to a diverse range of ways to innovate effectively. You will explore what is meant by innovation, learning the different types and forms it can take and applying these to business environments. You shall learn new ways of thinking which will be supported by a variety of tools designed to encourage new outlooks and approaches to business. You will look at Value Propositions and Business Models, developing the skills and expertise to initiate, develop and sell a strong business proposal. Throughout the course there will be opportunities to apply what you are learning to a business or market meaning you will gain valuable insights and carry these into your own business ventures. In an ever-changing world it is difficult for new or established businesses to remain sustainable. To attract and retain customers organisations need to be forward thinking, flexible and versatile. You will explore the best ways to create a robust business model that can withstand change and succeed. Increasingly, the ability to “innovate” can be the key to an organisation’s ability to survive. This course will give you the tools to, not only survive but thrive in business.
AIMS This course aims to:
| Assessment Type | Summative | Weighting | 80 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Video presentation of no more than ten minutes in length featuring you presenting to camera with relevant slides. |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Critically assess what innovation is and why it is important from a company or organisational perspective. |
| Factual | Understand | Demonstrate an understanding of the complex issues associated with creating, evaluating and implementing a new business model. |
| Procedural | Analyse | Outline and appraise the key areas associated with developing a new business proposition and appreciate how they link together. |
| Procedural | Create | Develop, document, implement and evaluate a new business proposition. |
| Reflection | Evaluate | Explore why business model innovation is an important stage in the innovation process. |
| Assessment Type | Summative | Weighting | 20 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Critically assess what innovation is and why it is important from a company or organisational perspective. |
| Reflection | Evaluate | Review, reflect and contrast your own approach to shaping a new business idea with those of your peer group. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
|
|
||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Critically assess what innovation is and why it is important from a company or organisational perspective. |
| Reflection | Evaluate | Explore why business model innovation is an important stage in the innovation process. |
| Procedural | Analyse | Outline and appraise the key areas associated with developing a new business proposition and appreciate how they link together. |
| Procedural | Create | Develop, document, implement and evaluate a new business proposition. |
| Factual | Understand | Demonstrate an understanding of the complex issues associated with creating, evaluating and implementing a new business model. |
| Reflection | Evaluate | Review, reflect and contrast your own approach to shaping a new business idea with those of your peer group. |
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