Senior Lecturer
- About
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- Email Address
- john.storm@abdn.ac.uk
- School/Department
- Business School
Biography
John has an enthusiasm towards unlocking peoples’ potential. An experienced entrepreneur with a broad range of overseas practice, John has returned to Scotland to take a Senior Lecturer at the University of Aberdeen wherein he has assumed the role of Director of MBA Programmes. He is also Co-founder of Outlander Consulting, a training organisation that focuses on delivering character and leadership training in South-East Asia and an Associate Facilitator at Amplity Health, the UK’s largest provider of training solutions to global healthcare companies. He works extensively within Executive Education, contributing towards corporate training programmes with universities from across the globe.
Between 2017-2020, John was a partner at Suzhou Nuowander, a China-based company that delivered communication and entrepreneurial training to students in partnership with local government and universities. Previous experiences include consulting for start-ups in Beijing between 2011-2015 and working as Sustainability Director in Hong Kong, during which time he supported the foundation of Fair Trade HK and growth of Mecilla Limited between 2010-2011.
John continues to proactively engage with business, regularly developing consulting and/or leadership development training programmes across 3 continents with well-known companies such as: ADM, AVIC, BMS, Bunge, Cargill, CRRC, Danieli, EATON, Essilor, Heller, IBM, Ispen, ITW, Johnson & Johnson, MAKA, Merck, Roche, Samsung, and Sodexo.
- Publications
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Application of Stakeholder Theory Within Today’s VUCA World:: An Automotive Company Case Study
Management Practices in China. Ethics Press, pp. 29-43, 15 pagesChapters in Books, Reports and Conference Proceedings: Chapters (Peer-Reviewed)Reflecting on the Opportunities and Challenges for Stakeholder Mapping in the China Context
Management Practices in China. Ethics Press, pp. 175-182, 8 pagesChapters in Books, Reports and Conference Proceedings: Chapters (Peer-Reviewed)Quantitative Analysis for Management, Global Edition
Quantitative Analysis for Management, Global Edition. Render, B., Stair, R., Hanna, M., Hale, T. (eds.). Essex: Pearson Education.Chapters in Books, Reports and Conference Proceedings: Other ContributionsModels of Partnership to Make a Difference
Contributions to Conferences: Oral PresentationsCustomer Perceived Value within China's Digital Commerce Context: Home Appliance At Panasonic
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 30-55, 25 pagesChapters in Books, Reports and Conference Proceedings: ChaptersThe China Business Casebook
Ethics Press, UK. 256 pagesBooks and Reports: BooksHow Macro-Trends are Urging Change on Top Brands in the China Tyre Market
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 103-116, 13 pagesChapters in Books, Reports and Conference Proceedings: ChaptersStrategies for Attracting TikTok Customers: A Case Study of Online Calligraphy Courses
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 152-165, 13 pagesChapters in Books, Reports and Conference Proceedings: ChaptersUtilising A Design Thinking Approach to Improve Employee Retention
The China Business Casebook. Storm, J., Wilson, J. (eds.). Ethics Press, pp. 210-223, 13 pagesChapters in Books, Reports and Conference Proceedings: ChaptersEmpathize with Whom? Adopting a Design Thinking Mind-Set to Stimulate Sustainability Initiatives in Chinese SMEs
Sustainability, vol. 15, no. 1, 252Contributions to Journals: Special Issues
