This is a past event
HERU and the Economics Department at the University of Aberdeen have organised a joint seminar from Cecilia Noboa, a PhD Candidate at the Universidad de la Republica, Uruguay.
The title of the seminar is: Nudging healthy food choices.
Abstract: This paper analyses the impact of a healthy food nudge intervention on purchases made by frequent customers members of a loyalty program of a supermarket chain in Uruguay through a randomized controlled trial (RCT). Nudges were presented in the form of messages sent through WhatsApp to regular customers three times a week for eight weeks to customers randomly selected to the treatment group. Messages sent each week highlighted one of the following eight subjects: cooking at home, vegetables, fruits, healthy snacks, mindful eating, legumes, fish and healthy eating. Results show that customers who were assigned to the treatment group increase their purchases of fresh food, healthy food, fruits and vegetables by 10% on average. When we analyze specific groups of customers, we found a higher impact in households with children under 12 years old and in households that do not eat the daily recommended number of fruits and vegetables for some categories.
- Speaker
- Cecilia Noboa, PhD Candidate, Universidad de la Republica, Uruguay
- Hosted by
- Dr Yu Aoki
- Venue
- MS Teams
- Contact
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Contact Lesley Innes at HERU for details on accessing this online seminar.