This is a past event
The CTR seminar series welcomes Dr Kathryn Stewart, Lecturer in the Transport Research Institute at Edinburgh Napier University.
"Evaluating the Impact of Innovative Cycling Measures in EU cycling cities"
The impact of “softer” measures to improve cycling mode share are often difficult to quantify and assess. The recently completed CHAMP project brought together a range of cycling cities across Europe which are all cycling “champions” in their local context; Groningen (NL), Orebro (Sweden), Bolzano (Italy), Edinburgh (UK), Burgos (Spain), Kaunas (Lithuania), Ljubljana (Slovenia). A range of evaluation indicators were developed with the city partners and customised where necessary to the individual measures implemented. The measures include the creation of bicycle accounts; marketing to improve co-existence of pedestrians and cyclists; route promotion marketing, innovative parking solutions, healthy cyclist campaign, cycle website improvements and safety strategy improvements. The impact of such “softer” measures is difficult to analyse and assess and hence the evaluation indicators included media exposure, user awareness and satisfaction, political engagement and stakeholder feedback in addition to cycle usage figures and cycle mode-share figures.
This seminar will present and discuss all the measures chosen by the cities and will review the outcomes of the evaluation undertaken. The relative impact of the measures undertaken will be assessed and presented in the context of the city in which they were implemented with commonality and differences experienced by cities engaged in implementing similar measures being highlighted. Finally the usefulness and usability of the evaluation indicators developed for the project will be assessed.
- Speaker
- Dr Kathryn Stewart
- Hosted by
- Centre for Transport Research
- Venue
- MacRobert Building, Room 302