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Posts by Russell Williams

Posts by Russell Williams

Digital Marketing module helps Post Grads go 'Pro.'

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During the summer, over 200 students on the Aberdeen and Qatar campuses learned about digital marketing strategies and tactics, using a selection of tools and techniques that are used by digital professionals. The module explored concepts of Digital Marketing, and the different challenges faced by organisations as they strive for…

Published by Business School, University of Aberdeen

Managing Customer Interactions

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Russell Williams, Senior Lecturer in Management at the University of Aberdeen Business School, leads the undergraduate and postgraduate modules on Marketing Management where the topic of managing service encounters frequently comes up for discussion. In this blog entry Russell discusses our changing perceptions of people with tattoos and whether this…

Published by Business School, University of Aberdeen

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